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Case study · Crown Pavilions

A luxury brand, rebuilt for search and AI.

A website, an on-site AI assistant, automation, analytics, advertising and print, built as one connected system.

  • 4,000+° leads a month
  • £400K+° in three months
  • New website built for search and AI
Crown Pavilions homepage after the rebuild
Crown Pavilions · Homepage after the rebuild · 2026

The challenge

A premium product, invisible online.

Crown Pavilions sells premium outdoor buildings. Their old WordPress site was slow, hard to find in search and invisible to AI tools, and nothing behind it was connected.

The system

One system, six connected parts.

The website is only the front door. Behind it, every enquiry, advert and report runs through the same connected setup.

  1. 01 The website
  2. 02 The AI assistant
  3. 03 Automation and data
  4. 04 Analytics and custom apps
  5. 05 Advertising and content
  6. 06 Creative and print
Aa

The website

A website built to sell.

Built on Astro, which sends finished pages instead of assembling them on every visit. It carries film, large photography and a 3D configurator without the weight of a WordPress site.

  • Faster, page for page

    About three times faster than the WordPress pages it replaced.°

  • Easier for Google and AI to read

    Clean, structured pages. Around 10–15% more efficient for search engines and AI tools to read and cite.°

  • Interactive where it helps

    A 3D configurator with live pricing, enquiry forms, and a menu that shows every range at a glance.

  • Edited by their own team

    A custom content system lets staff add a model or an offer without a developer.

Built with

  • Astro
  • Custom CMS
  • 3D configurator
  • Film and photography
Crown Pavilions configurator: style and dimensions

3D building configurator

Shape a building and watch the price move before speaking to anyone. Enquiries arrive half-qualified.

Style, size, cladding, interior, lighting · Live price on every change

Crown Pavilions gazebo range listing page

Range navigation

Every building sorted by collection, by use and by how many it seats. Nobody needs to know the model names.

Size, seats and monthly cost on every card

Crown Pavilions finance page with representative example

Finance, designed in

Monthly cost shown up front, with the representative example inside the design rather than bolted underneath.

Representative example · APR disclosure · Per-model figures

The AI assistant

An assistant on every page.

A button on the site opens a conversation straight away, at any hour. It answers questions, shares photos and brochures, and points visitors to the right page. It runs on Anthropic or OpenAI models, whichever suits the job.

  • Captures the lead

    Takes the visitor's details and what they need in the conversation, so no enquiry is lost.

  • Books the next step

    Arranges showroom appointments, reservations and callbacks.

  • Helps the sales team

    Hands over a summary, so the first call starts informed.

Built with

  • Anthropic
  • OpenAI

Automation and data

Automation that connects everything.

Workflows run on our own n8n server and keep their data in Supabase. Each one is written for Crown Pavilions and can talk to any system that has an API.

  • CRM kept up to date

    Leads, notes and follow-ups are filed and routed without anyone retyping them.

  • Back office connected

    Sales and office tasks trigger each other, which saves time and cuts mistakes.

  • Kept secure

    Data sits on servers we control, with access limited to the people who need it.

Built with

  • n8n
  • Supabase
  • CRM
  • Custom CMS
  • Any API

Analytics and custom apps

Real numbers, always to hand.

Custom apps put live figures in front of the business whenever they want them. Our own measurement counts actual visits and enquiries, where tools such as GA4 estimate.

  • Ad performance in detail

    Our own algorithms show which advert, audience and keyword produced each enquiry.

  • Traffic you can trust

    Website visits counted first-hand, not modelled.

  • History and market in one view

    Past results, current market data and competitor activity side by side.

Built with

  • Custom apps
  • First-party tracking
  • Live dashboards
£

Advertising and content

Advertising steered by live data.

The same data feeds the social and search adverts. Budgets, audiences and creative change as the numbers come in, not at the end of the month.

  • Social and search ads

    Meta and Google campaigns connected directly to the lead data.

  • Organic content

    Articles and pages planned from what people are searching for now.

  • Aware of the competition

    Market and competitor data decide where the budget goes.

Built with

  • Meta Ads
  • Google Ads
  • SEO
  • Content

Creative and print

Creative made in-house.

Design, editing, photography and film, with AI-generated photo and video where it helps. The same team produces the print.

  • Film and photography

    Shot, edited and finished to cinematic quality.

  • AI photo and video

    Moving footage made from the product photography the client already has.

  • Print

    Posters, table talkers, newspaper and magazine adverts, and brochures.

Built with

  • Design
  • Video
  • AI imagery
  • Print
Crown Pavilions Luxury Gazebos brochure

Collection brochures

Full-bleed photography and editorial pacing, from cover to the last page. We run the print too.

A4 landscape · 26pp · 150gsm silk

Crown Pavilions advert in The Sunday Times Home section

The Sunday Times, Home

A dark panel and a gold rule so the advert holds its own edge against the listings around it.

Half page · Newsprint · Property section

Three Crown Pavilions A-boards on the show site

Showroom signage

Seasonal offers and events across five garden centre showrooms, on one layout that re-sets to any size.

A1 · Weatherproof laminate

Crown Pavilions Europe multilingual ad set

Multilingual ad set

One master layout carried across English, French and Dutch, with type sized to hold in translation.

4:5 · Meta · Crown Pavilions Europe

The results

More enquiries, better enquiries.

Enquiries rose to 4,000+ a month° and revenue passed £400K in the first three months°.

The site now appears in AI answers as well as search.

° Indicative — pending client confirmation.

A complete setup, not a single service.

We build this whole system for a business, or any one part of it, and connect it to what they already use.

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